From Hidden to 29.8K Followers: Our Brand Prestige Strategy
In the saturated beauty and education sector, Aashmeen Munjaal’s Star Academy is a respected name in beauty and education. But their strong reputation offline did not help them much online. Indeed, they were a powerful company stuck in a weak digital space. The result was that good customers often chose louder, unverified rivals. This story is not about small wins. Instead, it is about earning Brand Prestige, the digital trust that makes you the only choice.
Therefore, Intent Tale used the 3 T’s Prestige Arbitrage Framework to change Star Academy’s presence. We turned their real-world experience into clear online trust.
Intent Tale’s 3T’s Framework: Building Trust, Step-by-Step
We saw that Star Academy lacked clear proof of trust at key sales moments. Thus, our plan focused on earning those proof points, one by one.
1. Truth (Clear Message)
First, we had to find their unique value. We did this by changing their message from simple “Makeup Classes” to a focus on “Career and Self-Worth Transformation.” This cut through the competitor noise.
Result: We saw a +35% rise in how well people felt the message fit the brand.
2. Trust (Digital Proof)
Next, we worked to get high-value, third-party proof that spoke for them. For example, we went after the WhatsApp Green Tick Verification. This is the top sign of trust in Indian education.
Result: We got the Green Tick. Consequently, this instantly lifted the number of inquiries and sped up the lead process.
3. Traction (Authority Wins)
Finally, we took their best success stories and placed them on major news sites. In other words, we turned internal wins into clear public authority.
Result: This targeted effort brought 610+ high-quality referral readers and improved their site’s SEO value.
The Clear Wins: Trust & Brand Prestige Makes Sales Rise
Our work was not about quantity; it was about being exact. As a result, Star Academy saw fast and ongoing wins by getting high-value trust signals.
1. The Green Tick: Instant Authority
The WhatsApp Green Tick Verification took three hard tries to get. However, it was worth it. This small mark gave Authority right when a student was checking them out. Therefore, it made the choice easy and quickly increased the quality of new students reaching out.
2. Targeted PR: 610+ Trustworthy Readers
Our media plan focused on Expertise. By placing expert comments and success stories, we achieved:
610+ highly engaged readers who came directly from trusted sites.
Furthermore, their site gained valuable Link Equity, which greatly boosted their SEO score.
3. Social Change: 29.8K Real Followers
We focused on Truth, not viral trends. Instead, we showed the brand as a helpful mentor, not a pushy salesman. As a result, Instagram grew to 29.8K followers, an audience that was very likely to become a customer.
💡 Final Verdict: Brand Prestige is the Ultimate B2B Conversion Tool
Star Academy’s success proves that Brand Prestige is the best return on investment. It makes you the trusted authority, not just one of many options. Therefore, we didn’t just help their look; we built a defense that keeps out rivals and drives organic trust.
Ready to stop looking polished and start becoming undeniably credible?
→ Let Intent Tale apply the 3 T’s Prestige Arbitrage Framework to your brand.
❓ Frequently Asked Questions (FAQ): Brand Prestige
What exactly is the 3 T’s Prestige Arbitrage Framework?
The 3 T’s framework is our way to build clear Brand Prestige. It closes the ‘Authority Gap’ using Truth (clear message), Trust (digital proof like Green Tick), and Traction (media signals from success stories).
How is ‘Brand Prestige’ different from ‘Brand Awareness’?
Brand Awareness means people know you. In contrast, Brand Prestige means people trust you completely. Thus, Prestige drives the final buying choice, while Awareness is only an introduction.
Why did the WhatsApp Green Tick require three attempts, and why was it worth the effort?
The Green Tick is very strict because it’s a huge sign of trust and Brand Prestige. However, it was worth the work because the badge instantly confirms trust, removes student doubt, and therefore greatly increases initial inquiry rates.
How did Intent Tale ensure the 29.8K followers were ‘high-intent’?
We did this by focusing content on educational help and career stories, not just nice pictures. Consequently, this attracted people who needed the academy’s expertise, leading to better leads.
Can the 3 T’s framework be used in other high-trust industries?
Yes. The framework works everywhere. For instance, in B2B, ‘Trust’ might be expert LinkedIn posts, while ‘Truth’ means solving complex industry problems with clear answers.
