The 400-Keyword Win: How We Built TilesWale’s B2B Digital Trust

Our Services
Discover More:
Related Insights

419 First-Page Rankings & +379 High-Quality Leads: Our T.R.U.S.T. Blueprint

TilesWale is a busy online spot where people buy and sell tiles and bathroom goods. However, in this big market, just being online isn’t enough. We knew TilesWale needed to be seen, trusted, and chosen first. The problem was clear: they had a strong platform, but they lacked B2B digital trust.

Without proof, customers often picked louder, unverified brands. Therefore, Intent Tale stepped in. We used our T.R.U.S.T. Framework to fix their visibility and earn their customer’s trust.

Our B2B Digital T.R.U.S.T. Framework in Simple Steps

Our plan was direct. We focused on making their site easy for search engines and earning clear proof of their quality.

T: Technical SEO → Catching the Right Buyers

First, we stopped chasing general keywords. Instead, we found 419 very specific words buyers use when they are ready to purchase (like “best outdoor porcelain tiles”). We rewrote their content to match this buying intent.

  • Result: TilesWale earned 419 first-page rankings. As a result, they gained 379 new, high-quality visitors every month.

R: Reputation → Earning Instant Trust

In the B2B world, digital trust is everything. Therefore, we helped TilesWale secure the WhatsApp Green Tick Verification.

  • Result: This small checkmark is a massive signal of legitimacy. Consequently, it lowered buyer fear and sped up the sales process via chat.

U: User Intent → Solving Customer Problems

We changed the site’s content. That is, we moved from writing about product features to solving customer problems (e.g., “How to prevent floor cracking in cold climates”).

  • Result: This helpful content showed Expertise. Thus, customers stayed longer and saw TilesWale as a trusted guide, not just a seller.

S: Search Prominence → Being the First Choice

We used the high keyword rankings and Green Tick to position them as the go-to authority. In short, we made sure that when buyers thought of tiles, they thought of TilesWale.

T: Transactional Continuity → Driving Repeat Business

Finally, we focused on the entire customer journey after the sale. We used email and chat follow-ups to get feedback and offer related products. Moreover, this turned one-time sales into long-term partnerships.

  • Result: This emphasis on continuity helped boost Customer Lifetime Value (CLV), showing that our B2B Digital trust-building efforts drive repeat business.

The Clear Results: Trust Means More Sales

How Tileswale Strengthens B2B Digital Trust, Digital Presence and Customer Engagement

Our work created a powerful digital profile that turns visitors into loyal customers.

  • Visibility: TilesWale now ranks for 419 key search terms, a major improvement.

  • Credibility: The Green Tick immediately tells B2B buyers that the brand is reliable.

  • Authority: The steady flow of 379 high-intent visitors per month proves that their platform is the industry standard.

This success shows that digital presence is nothing without verifiable B2B Digital trust.

Ready to use our T.R.U.S.T. Framework to make your brand the first choice?

Let Intent Tale build your digital preference.

💡 Final Verdict: Digital Trust is the Ultimate B2B Conversion Tool

TilesWale’s success proves a simple fact: in competitive e-commerce, a digital presence isn’t enough; trust must be earned. You can’t just be present; you must be the preferred choice.

If your brand struggles to turn visitors into buyers, then your problem isn’t traffic, it’s legitimacy. You need a reliable system to prove your quality and solve customer intent at every step. Therefore, the T.R.U.S.T. Framework is essential. Ultimately, B2B Digital Trust is the most powerful tool you have for high-value B2B conversions.

Ready to apply this system and start earning high-quality, transactional traffic?

❓ Frequently Asked Questions (FAQ)

What is the difference between ‘digital presence’ and ‘digital preference’?

Digital Presence is simply having a website or being indexed. In contrast, Digital Preference is when customers and search engines actively choose you first. Thus, you need verifiable Trust (like the Green Tick) and Expertise (like ranking for 419 terms) to gain preference.

How did you find the 419 high-intent keywords for TilesWale?

We used special tools to find long-tail, commercial terms that show buyer intent (e.g., “best outdoor porcelain tiles,” not just “buy tiles”). Therefore, this ensured the 379 monthly visitors were highly qualified and ready to convert.

Why is the WhatsApp Green Tick so critical for a B2B marketplace like this?

In B2B, sales are often high-value. The Green Tick serves as a third-party seal of Trustworthiness, for instance, reducing buyer doubt. Ultimately, this speeds up the sale by making the initial chat reliable.

How is ‘Customer-Centric Content’ different from standard product info?

Standard product info lists features (“This tile is 12×12”). Conversely, Customer-Centric Content solves problems (“How to select the right tile size for a small bathroom”). This is key because it builds Expertise and makes the brand a helpful resource.

Can the B2B Digital T.R.U.S.T. Framework work for small businesses?

Yes. The framework works for all sizes because it focuses on quality over quantity. Small businesses should prioritize a few high-impact Reputation Validation signals and master their core SEO terms. In other words, focus on trust first.

Picture of Kanishka Singh
Kanishka Singh

Primary Author and Strategy Lead at Intent Tale. She is a recognized authority for building full-funnel marketing systems designed for maximum clarity and efficiency. Kanishka pairs compelling narrative and SEO with robust lifecycle programs, delivering turnkey frameworks that are highly scalable. Her core focus is translating complex data into clear, actionable KPIs, empowering marketing teams to execute and grow with confidence.

Picture of Indranath Daw
Indranath Daw

Co-founder & Creative Director at Intent Tale and the final voice in our review process. He specializes in architecting ethical, high-impact visual storytelling and WhatsApp-first marketing funnels. His oversight ensures every strategy is creatively sound, ethically rigorous, and perfectly calibrated for success within the dynamic Indian market.

Spread the Word: Share Our Article!

Leave Your Comment

Are You Ready to Boost Your Marketing Strategy?

Discover how Intent Tale empowers your digital marketing venture with expert support.

Explore Our Blog Archive

Discover insightful articles and engaging topics that inspire and inform you.

Subscribe Today

Join now to unlock the insights you need to market smarter and achieve more.

We respect your privacy.

Client Triumphs

Highlights of Our Client Success Stories

Boost Your Online Visibility.

Subscribe to our email list for regular updates, insights, and exclusive tips.

Your brand deserves to be known—let’s harness the possibility together.