The Automation Advantage: Free Infographics

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Work Smarter, Not Harder: Visual Guides

25 Actionable Infographics on Using Marketing Automation to Drive Efficiency and Growth in 2025.

The Automation Advantage: Free Infographics

Automate Your Marketing: Free Infographics

A Rapidly Growing Industry

The marketing automation industry is projected to reach $11.46 billion by 2027.

The New Business Standard

75% of all companies already use at least one type of marketing automation tool.

The Primary Goal of Automation

The #1 benefit of marketing automation, according to marketers, is optimizing productivity (34%).

Boosting Sales Productivity

Marketing automation can drive a 14.5% increase in sales productivity.
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Reclaiming Your Workday

80% of marketing automation users saw an increase in their number of leads, and 77% saw an increase in conversions.

Eliminating Manual Work

Automation can reduce the time spent on repetitive manual tasks by as much as 80%.
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Improving Accuracy

Automated workflows can reduce human error in lead management and data entry by up to 90%.

The ROI of Nurturing

Businesses that excel at lead nurturing generate 50% more sales-ready leads at a 33% lower cost.

Triggered Emails Outperform

Triggered emails (like welcome or abandoned cart emails) have a 70.5% higher open rate than standard newsletters.

Identifying the Hottest Leads

68% of highly effective marketers state that lead scoring is the most valuable feature of their automation software.

Shortening the Sales Cycle

Marketing automation can help shorten the sales cycle by an average of 10%.
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A Unified Customer View

Companies with strong omnichannel automation retain an average of 89% of their customers, compared to 33% for companies with weak omnichannel strategies.

The Demand for Personalization

72% of consumers say they only engage with personalized marketing messages.

Responding in Real-Time

Emails triggered by a user's specific action (e.g., visiting a pricing page) can drive 3x more revenue than broadcast emails.
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Automation for Loyalty

A 5% increase in customer retention can increase company profitability by 75%.

Content That Changes for You

Using dynamic content in emails can result in a 20% increase in sales.
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Mapping the Automated Journey

Businesses that use customer journey maps see a 54% greater return on marketing investment.

The Direct Impact on Revenue

B2B marketers who implement marketing automation see an average 10% increase in their sales pipeline contribution.
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Seeing a Return on Investment

75% of companies using marketing automation see a positive ROI within the first 12 months.

The Next Generation of Automation

By 2025, 30% of companies will use AI to augment their marketing automation strategies.

From Guesswork to Data

Marketing automation platforms are the #1 tool for enabling data-driven marketing decisions.

A B2B Necessity

80% of B2B marketing organizations have already adopted marketing automation software.

Optimizing for Success

Using A/B testing in your automated email campaigns can increase conversion rates by up to 49%.
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Automating Your Social Presence

Marketers can save up to 6 hours per week by using social media automation tools.
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The Implementation Hurdle

The biggest challenge in marketing automation is the initial implementation and setup (54%).

Infographics That Speak Your Marketing Automation Language

Marketing can feel overwhelming, but these visuals break it down simply, giving you clear, actionable automation ideas you can start using now.

Want to automate without sounding robotic? Marketo’s guide covers how to save time while keeping your marketing thoughtful and human.

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