Cookie Policy & Your Choices at Intent Tale

Learn what cookies we use, why we use them, and how you canmanage or withdraw your consent at any time.

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At-a-Glance: Cookies We Use & Your Options

Last updated: 26 September 2025

This Cookie Policy explains how Intent Tale (“we”, “us”, “our”) uses cookies and similar technologies on intenttale.com (the “Website”). It should be read together with our Privacy Policy, which describes how we process personal data.

If you are in a region where consent is required (e.g., EU/EEA/UK, some other jurisdictions), we will ask for your permission before setting non-essential cookies. You can change or withdraw your consent at any time via the Cookie Preferences link in our footer.

1) What are cookies?

Cookies are small text files placed on your device to make websites work or to work more efficiently, and to provide reporting information. Cookies may be:

First-party (set by intenttale.com) or third-party (set by another domain),
Session (deleted when you close your browser) or Persistent (remain for a set period), and
Used for strictly necessary, performance/analytics, functional, and advertising/targeting purposes.

We also use similar technologies like pixels, tags, and local storage.

2) How we use cookies

We use cookies to:

deliver the site and core features (e.g., security, load balancing),
remember your preferences (e.g., cookie choices),
measure performance (e.g., page views, scroll depth),
improve content and user experience, and
support marketing and ad measurement where permitted.

3) Types of cookies we set

Strictly Necessary Cookies – required for the site to function (no consent needed).
Performance/Analytics Cookies – help us understand site usage and improve content.
Functionality Cookies – remember choices and personalize experience.
Advertising/Targeting Cookies – measure campaigns and show relevant ads (consent-based).

4) First-party cookies (examples)

Replace durations/names with your actual configuration.

Cookie name	Purpose	Type	Duration
`it_consent`	Stores your cookie preferences (opt-in/out per category)	Strictly necessary	12 months
`it_session`	Basic session continuity (anti-fraud, rate limits)	Strictly necessary	Session
`it_utm`	Remembers campaign parameters for attribution	Functionality	90 days
`it_abtest`	A/B testing variation tracking	Performance	90 days

5) Third-party cookies & similar technologies (examples)

Keep only what you actually use; delete the rest. Include links to each vendor’s policy/opt-out.

Provider	What it does	Examples of cookies	Duration (typical)	More info / opt-out
Google Analytics 4	Usage analytics (aggregated)	`_ga`, `_ga_*`	up to 24 months	https://policies.google.com/technologies/partner-sites and GA opt-out add-on
Google Ads	Ad measurement & conversion	`_gcl_au`	~90 days	https://policies.google.com/technologies/ads
Meta Pixel (Facebook)	Ad measurement & audiences	`_fbp`	~90 days	https://www.facebook.com/privacy/policy
LinkedIn Insight Tag	Ad measurement & audiences	`li_sugr`, `AnalyticsSyncHistory`	up to 6–24 months	https://www.linkedin.com/legal/privacy-policy
Hotjar	Behavior analytics/feedback	`_hjSessionUser_`, `_hjSession_`	30 min–12 months	https://www.hotjar.com/legal/policies/privacy/
HubSpot	Forms, CRM & analytics	`hubspotutk`, `__hssc`, `__hssrc`	session–13 months	https://legal.hubspot.com/privacy-policy
YouTube (embeds)	Video player & preferences	`YSC`, `VISITOR_INFO1_LIVE`	session–6 months	https://policies.google.com/privacy

Note: Third-party providers may change cookie names and durations. We strive to keep this table current.

6) Your choices & managing cookies

Cookie Preferences: Update or withdraw consent anytime via the Cookie Preferences link in the footer.
Browser controls: Block or delete cookies via your browser settings (help pages for Chrome, Firefox, Safari, Edge, etc.).
Mobile device settings: Advertising IDs can be reset/limited in iOS/Android settings.
Global Privacy Control (GPC) / Do Not Track: If your browser sends GPC/“Do Not Track”, we will treat it as a preference where legally required, though standards are evolving.

Blocking cookies may affect site functionality and content relevance.

7) Legal bases & regional notes

In the EU/EEA/UK, non-essential cookies rely on consent; strictly necessary cookies rely on legitimate interests or equivalent bases.
In India, we align with principles of the Digital Personal Data Protection Act (DPDP), 2023 and applicable rules; where consent is required for non-essential tracking, we will request it.
In other regions, we follow local requirements for consent, notice, and choice.

8) Data transfers

Vendors may process data in countries different from yours. Where required, we rely on appropriate safeguards (e.g., standard contractual clauses) provided by those vendors.

9) Updates to this Cookie Policy

We may update this policy to reflect changes in technology, law, or our practices. We’ll post the new “Last updated” date above. Material changes may be communicated via the banner or on-site notice.