SmiloShine: How We Earned Brand Credibility
At SmiloShine, we know trust is everything, especially when it comes to oral care. Customers want to feel confident that the products they’re using are safe, effective, and backed by a brand they can rely on. That’s why we set out to secure WhatsApp’s Green Tick verification—a small symbol with a big impact.
The Challenge: Building Brand Credibility After Rejection
We faced a tough situation. Our first attempt at getting verified was rejected. That hit hard. It made us realize we needed to take a closer look at how we were presenting ourselves and how we could show customers—and WhatsApp—that we were a brand they could trust.
Our Approach: Taking Things Step by Step
Step 1: Auditing Our Digital Presence
Step 2: Collaborative Workshops to Refine Our Approach
Step 3: Building a Strategic Plan
With our messaging refined, we built a strategic plan to address what led to the initial rejection. This included revamping our PR strategy to focus on customer testimonials, product certifications, and the safety testing behind every product we create.
Step 4: Earning the Green Tick
After updating our strategy, we applied for the WhatsApp Green Tick again. This time, we were confident we’d done everything right. And guess what? We got it!
Step 5: Growing Engagement
The Results: Brand Credibility and Engagement Skyrocketed
- Green Tick Verification: This was a game-changer. Customers instantly recognized us as a verified, trustworthy brand.
- PR Success: One of our PR articles reached 56,00,756 views, helping us gain massive visibility and boosting our credibility.
- Social Media Growth: Our follower count on Instagram and Facebook grew steadily, and we saw more engagement from customers who were eager to learn more about our products.
What You Can Learn From Us
We’ve been through this process, and here’s what we’ve learned that might help you:
- Review Your Digital Presence
Take a good look at your website and social media. Are you clearly communicating your value? Make sure you’re showcasing the things that matter most to your customers—like safety, quality, and results. - Keep Trying for Verification
If you don’t get it the first time, don’t give up. Learn from the rejection, refine your approach, and try again. The Green Tick is worth it, and it builds instant trust. - Leverage PR for Brand Credibility
Don’t underestimate the power of customer stories and product certifications. Use them to tell a story that builds trust and credibility, both with your audience and with verification platforms like WhatsApp.
Ready to Build Brand Credibility and Grow? Let’s Do This Together!
We’ve been there, and know how to help you get where you need to be. Whether you’re looking to strengthen your credibility, boost engagement, or grow your online presence, we’re here for you.
