Your Simple Digital Marketing Tips: Stand Out
Have you ever wondered why some brands are famous while others just disappear?
The market is busy. Brands are all trying to get people’s attention.
If your brand doesn’t stand out, it might just fade away, unnoticed.
But don’t worry! We’re here to help. Let’s talk about some easy ways to make your brand shine.
The Challenge
The biggest challenge in marketing is being the first in something new.
It’s easier to be remembered if you’re the first in a category rather than trying to be better than someone who’s already well-known.
Think about this: Who were the first people to reach the top of Mount Everest?
Edmund Hillary and Tenzing Norgay, right?
Now, can you name the second person who did it?
It’s much harder to remember, isn’t it?
This is why branding is so important.
Solutions: Digital Marketing Tips to Standing Out in the Crowd
Tip 1: Create Your Own Space
“If you can’t be first in a category, make a new one where you can be first,” says Al Ries in his book, The 22 Immutable Laws of Marketing.
To be a leader in your space, focus on giving your customers great experiences.
Know what they like, give them what they want, and tell them about it clearly.
Example: Nike’s “Just Do It” isn’t just a slogan—it’s a way of life. It inspires people to take action. On the other hand, Adidas focuses on top athletes and high performance, attracting serious sports fans who trust the brand’s commitment to quality.
Tip 2: Build a Strong Brand Identity
Your brand is more than just a logo or a catchy tune. It’s what you stand for.
Here’s Digital Marketing Tips on how to make a strong brand identity:
- Define Your Values: What does your brand believe in?
- Clarify Your Mission: What’s your brand’s purpose?
- Evoke Emotion: What feelings do you want your customers to have when they think of your brand?
A strong identity helps people remember you.
Example: Tata Tea’s “Jaago Re” campaign didn’t just sell tea. It woke people up to important social issues, making the brand stand for something bigger.
Tip 3: Use Brand Ambassadors
Brand ambassadors are people who talk about your brand and share its values. They can be influencers or just loyal customers.
Example: Amul is known for its funny billboards and the Amul Girl mascot. These have made it a loved brand in India. Nike, on the other hand, partners with top athletes to reflect its focus on empowerment and action.
Tip 4: Focus on Personal Connections
People judge others based on how warm and competent they seem. Genuine, friendly interactions help build trust.
Mark Schaefer says in his book Marketing Rebellion, “We can’t love a logo or a jingle. But we can love a person.”
The leaders in your company should reflect your brand’s values. When they engage with the public, it makes your brand feel personal and trustworthy.
Example: Ratan Tata’s social media posts aren’t just about Tata Group’s successes. They show his personal values and his desire to connect with a wider audience.
Tip 5: Effective Brand Marketing
A report from McKinsey says, “Customers don’t buy products if they don’t feel emotionally connected to the brand.”
To create this connection:
- Be Clear and Consistent: Use the same message on all platforms.
- Show What Makes You Special: Highlight your product’s best features.
- Share Your Story: Let people know your brand’s history.
Example: Flipkart’s “Itne Mein Itna” campaign focused on affordability, making it the go-to choice for budget shoppers. Fevicol, on the other hand, adds humour to its ads, making them relatable and memorable.
Tip 6: Boost Brand Awareness
“The most powerful idea in marketing is owning a word in people’s minds.”
A brand is successful when it owns a simple, easy-to-remember word in the consumer’s mind. The best words are clear and familiar.
Example: Dettol owns the word “Protection.” It’s strongly linked to cleanliness and safety, making it a trusted name in health.
Tip 7: Keep Your Brand Relevant
“Marketing is not about your ‘why.’ It’s about your customer’s ‘why.’”
If your brand feels outdated, it might be time for a refresh. This could mean updating your logo, revisiting your mission, or changing how you position yourself in the market.
Example: Godrej updated its appliance line to appeal to younger customers with a fresh look and new messaging. This helped the brand stay relevant in a changing market.
Tip 8: Build Trust Through Quality and Consistency
Another McKinsey report found that “Only 13% of consumers are loyal to a brand on average.”
To build brand loyalty:
- Be Consistent: Make sure all your products and materials are high quality and aligned with your brand.
- Stay Relevant: Keep up with what’s important to your customers.
- Aim for Excellence: Always strive to do your best.
Consistency is key to building strong brand loyalty.
Example: Infosys has a reputation for quality service. Brands that stay consistent across all platforms often see a revenue boost of up to 23%.
Tip 9: Work Together with Your Team
Make sure your branding and marketing teams work well together. This teamwork is crucial for a strong brand strategy. Regular meetings and brainstorming sessions can lead to creative ideas that help your brand stand out.
Example: Brands like Patanjali, which focuses on natural products, or Ola, with its innovative ride-sharing, have developed strong market positions by sticking to their brand principles.
Ready to make your brand stand out?
Start by defining your brand identity and using these Digital Marketing Tips.
Don’t just blend in—make your mark and thrive in the crowded market!
Conclusion
Standing out in a busy market isn’t just a good idea—it’s a must.
By using these digital marketing tips, you can make your brand different, create a strong identity, and win over your audience.
