The Performance Marketing Playbook: Free Infographics

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Grow Your Local Business With Marketing Ads

25 Amazing Facts & Infographics on Driving Measurable Growth Through Performance Marketing in 2025.

Maximize ROI: Free Performance Marketing Infographics

Maximize ROI: Free Performance Infographics

The Shift to Performance Models

Nearly 65% of all digital advertising spend is now on performance-based models (PPC, CPA, etc.).

The #1 Goal for Marketers

76% of marketers say that demonstrating ROI is their top marketing challenge and priority.

The Google Ads Benchmark

On average, businesses make $2 in revenue for every $1 they spend on Google Ads.

The Power of Partnerships

Affiliate marketing spending is projected to reach $15.7 billion by 2024.

The High-Intent Channel

Paid search ads are the #1 performance marketing channel, cited by 68% of marketers as most effective.

Social Ads Drive Action

59% of social media users have made a purchase based on a social media ad.

Ads That Don't Look Like Ads

Consumers look at native ads 53% more than traditional display ads.
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The Rise of Programmatic

Over 85% of all digital display advertising is now bought via programmatic (automated) means.

The ROI of Optimization

The average ROI from using Conversion Rate Optimization (CRO) tools is 223%.
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The Foundation of Optimization

Properly executed A/B testing can increase conversion rates by up to 300%.

More Landing Pages = More Conversions

Businesses with 30+ landing pages on their website generate 7x more leads than those with fewer than 10.

The Color of Conversion

Changing a CTA button color from green to red can increase conversions by 21%.
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Video Boosts Landing Pages

Including a video on a landing page can increase conversions by 86%.
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The Attribution Challenge

Only 52% of marketers are using attribution models to measure performance.

The Golden Ratio

A healthy business should have a Customer Lifetime Value (LTV) to Customer Acquisition Cost (CAC) ratio of at least 3:1.

The Hidden Cost of Clicks

An estimated $81 billion will be lost to ad fraud in 2023.
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The Cross-Device Customer

85% of online shoppers start a purchase on one device and finish on another.

The Need for Real-Time Data

60% of marketers say that real-time data and analytics are critical for their performance marketing success.

AI is the Future of PPC

By 2025, 75% of all PPC campaign management will be augmented by AI.
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The Post-Cookie Era

83% of marketers are concerned about the impact of the phase-out of third-party cookies.

The New Advertising Giant

Retail media networks (like Amazon Ads) are the fastest-growing segment of digital advertising.

Performance-Based Influencers

The use of performance-based deals (CPA, affiliate) in influencer marketing has grown by 47% year-over-year.
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Reaching Users in Apps

Mobile users spend 90% of their time on apps, versus only 10% on the mobile web.

The New Frontier: Connected TV

Ad spend on Connected TV (CTV) is expected to reach $38.8 billion by 2025.

Navigating Ad Blockers

Over 42% of internet users worldwide use ad blockers.

Infographics That Make Marketing Click for You

Sometimes you just need a clear visual to unlock an idea. These performance marketing infographics are your shortcut to smarter marketing, without the headache.

If measuring what matters feels tricky, WordStream’s guide offers clear ways to track and improve your campaigns, turning data into real action.

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