📅Updated: June 2025
Why Should Businesses Get a Blue Tick on WhatsApp API?
Building trust online is more crucial than ever, especially with scammers and fake accounts impersonating businesses and public figures. A WhatsApp-verified badge (Blue Tick) assures customers and followers that they are interacting with a real, credible account.
The adoption of WhatsApp Business API among SMBs has increased by 60% in the last year, highlighting its growing importance for businesses.
From local startups exploring a WhatsApp marketing service provider in Ahmedabad to pan-India brands, the demand for verified accounts has grown across industries.
If you’re wondering how to get the blue tick on WhatsApp, this guide will walk you through both organic and paid verification options, eligibility requirements, and the step-by-step process to get the blue tick.
WhatsApp verification is not just a status symbol—it provides businesses with instant credibility, better engagement, and brand protection against impersonation. Earning the WhatsApp Business Verified Badge further solidifies your business’s legitimacy and builds customer trust on the platform.
As shown in the image above, WhatsApp displays a blue tick on verified business accounts, helping users recognize authentic profiles at a glance.
Do You Know Why Your Business Needs the WhatsApp Blue Tick?
Take this short quiz to find out how well you understand WhatsApp verification—and why it can boost your brand’s trust and engagement.
What does the WhatsApp Blue Tick show?
Why should a business get verified on WhatsApp?
Can small businesses get a WhatsApp Blue Tick?
What’s one common reason for Blue Tick rejection?
What is the difference between free and paid WhatsApp verification?
What is WhatsApp Blue Tick Verification?
Learning how to get a Blue Tick on WhatsApp starts with understanding that verification is more than just a badge—it’s a mark of authenticity approved by Meta.
WhatsApp verification is a process that confirms the authenticity of a business account on WhatsApp. Once verified, your account receives a blue tick badge next to your business name, signaling that your profile has been reviewed and approved by Meta. This badge helps customers instantly recognize your business as legitimate, giving them the confidence to engage with your messages, offers, and services.
How to Get Blue Tick on WhatsApp: What’s New in 2025?
Previously, WhatsApp verification was only available through the free API verification process. This method required API access and granted businesses a green tick, proving official recognition. However, this option was restricted to large businesses.
Now, WhatsApp has introduced WhatsApp blue tick verification, making verification more accessible.
- API users still follow the organic verification process, but their tick is now blue instead of green.
- WhatsApp Business app users (small businesses & entrepreneurs) can now get verified through a paid subscription.
With these updates, more businesses can explore how to get blue tick on WhatsApp without relying solely on API access. This means even small businesses can verify their accounts without needing API access, opening the door to better trust and engagement.
⚠️ New Requirement for API Users:
- To apply for the WhatsApp Blue Tick via API (the free route), your account must first be eligible and approved by Meta.
Only after this internal review will you see the “Submit Request” button inside WhatsApp Manager. - If you’re using a BSP (like WATI, Interakt, etc.) and don’t see the submission option, it means Meta hasn’t granted your account eligibility yet. You’ll need to wait until they do — you cannot manually trigger this process.
Note: API users are not eligible for Meta Verified (paid verification). That is exclusive to WhatsApp Business app users.
Can You Still Get a Green Tick on WhatsApp?
The Short Answer? No.
If a business was previously verified under the old system, their tick has now changed from green to blue.
However, the verification process for API users remains the same—they can still apply for free organic verification, but they will receive a blue tick instead of a green one.
What’s new?
WhatsApp now allows smaller businesses and entrepreneurs to get verified via Meta Verified—a paid verification service through the WhatsApp Business app.
How to Get a Blue Tick on WhatsApp via API or Meta Verified?
There are two ways to get verified on WhatsApp:
- Free organic verification via WhatsApp API
- Paid verification through Meta Verified subscription
Let’s break down both.
1. How Can Businesses Get WhatsApp Blue Tick for Free Using the API?
For large businesses looking to understand how to get a Blue Tick on WhatsApp through the API, the process is free but involves a verified Meta Business Account, public credibility, and a proper technical setup, This is also known as WhatsApp API Verification.
This route is ideal if you need advanced features like:
- Automated messaging & chatbots
- CRM integration
- Catalog management
- Bulk messaging & multi-user access
- WhatsApp payment solutions
Note: WhatsApp API doesn’t have its own app. You’ll need to use a WhatsApp Business Solution Provider (BSP) like Wati, Interakt, or DoubleTick.
Explore Meta’s official BSP directory here.
Who is Eligible for WhatsApp API Organic Verification?
For API-based verification, your business must meet these stricter conditions:
- WhatsApp Business API setup must be complete
- Your Meta Business Manager must be verified
- You must enable two-step verification for your WhatsApp number
- The display name must match your brand and be approved
- Your business must be publicly notable, with at least 5 credible press mentions
- You must follow WhatsApp’s Commerce & Business policies
Visual walkthrough of the WhatsApp API verification setup in Facebook Business Manager – from entering business details to final verified meta account.
How to Apply for WhatsApp API Verification (organic) Step-by-Step?
- Go to WhatsApp Manager in Meta Business Manager
- Select the phone number you want to verify
- Click “Submit Request” and provide the required details
- WhatsApp reviews your application
- If approved, you’ll receive the blue tick on your profile
Note: Organic API-based verification is free, but only available to publicly recognized businesses.
Note: Organic verification is free but limited to businesses with notable public recognition.
2. How Can Businesses Get WhatsApp Blue Tick with Meta Verified Subscription?
If you’re a small business and want a simpler way to get verified, Meta Verified is your solution. This paid program provides a WhatsApp Blue Tick, even if you’re not a publicly notable brand.
To apply via Meta Verified, your business must:
- Have an active WhatsApp Business profile
- Be located in India, Brazil, Indonesia, or Colombia (as of now)
- Include a profile photo and business display name
- Not have an existing Meta Verified or WhatsApp Premium subscription
- Comply with Meta’s Business & Commerce policies
What Are the WhatsApp Meta Verified Subscription Plans & Pricing (India)
Source: Official WhatsApp Meta Verified FAQ
WhatsApp Meta Verified is a subscription-based service that offers a verified badge, enhanced security, and additional business features. The pricing for Meta Verified may vary based on region and plan selection.
Available Subscription Plans:
WhatsApp provides different plans based on business needs, but exact pricing is not publicly disclosed. Here are the key features included in Meta Verified plans:
| Plan | Features |
| Business Standard | Verified badge, impersonation protection, one verified channel, a custom web page, customer support, and multi-agent access with up to four linked devices. |
| Business Plus | Includes Business Standard benefits, plus additional verified channels and extended linked devices. |
| Business Premium | Includes Business Plus benefits, enhanced support, more verified channels, and protected business accounts. |
| Business Max | Highest-tier plan with the maximum number of verified channels, protected business accounts, priority support, and additional business features. |
Note: Pricing may vary depending on your location. To check the exact price for your region, open the WhatsApp Business app and navigate to the “Meta Verified” section.
How to Subscribe to WhatsApp Meta Verified in a Few Easy Steps?
- Open WhatsApp Business
- Tap the Meta Verified option
- Choose a plan that fits your business
- Complete your subscription
You can follow the official process to subscribe to Meta Verified on WhatsApp Business by referring to this step-by-step WhatsApp FAQ guide, which explains eligibility, setup, and subscription details directly from Meta.
Benefits of Getting the WhatsApp Business Verified Badge
- Builds instant trust and credibility with customers
- Protects your brand from impersonation
- Enhances engagement and response rates
- Boosts visibility in customer chats with an official label
- Reinforces your brand’s legitimacy across Meta platforms
Getting the official WhatsApp Business Verified Badge is more than a visual tick—it’s a powerful trust signal that sets your business apart.
Here’s a quick comparison to help you choose the best route depending on your business size and how you prefer to get Blue Tick on WhatsApp.
WhatsApp Blue Tick Verification – Free API vs Meta Verified
| Feature | API Verification (Free) | Meta Verified (Paid) |
| Cost | Free | Paid (subscription) |
| Eligibility | Public figure / known brand | Any small business |
| Process | Manual request via Meta | In-app subscription |
| Requires Press Mentions | ✅ Yes | ❌ No |
| Requires API Access | ✅ Yes | ❌ No |
| Badge Color | ✅ Blue | ✅ Blue |
| Ideal For | Enterprises, public brands | SMBs, startups |
Choose API verification for full control and no cost, or Meta Verified (Subscription bases Blue Tick) for speed and ease — based on your business type.
Whether you opt for free API verification or the paid Meta Verified badge, choosing the right option depends on your business size, needs, and goals.
We’ve helped several businesses across India successfully complete the WhatsApp verification process — including brands in ed-tech, pharma, interior design, and beauty. Whether you’re a startup or an enterprise looking for WhatsApp marketing in Ahmedabad or PAN India, we can support your verification journey from end to end.
WhatsApp Blue Tick – Which Route is Right for You?
| Business Type | Best Option | Why |
| Small Businesses | Meta Verified | Fast, no press required, app-based |
| Notable Brands | WhatsApp API | Free, but only for public-facing brands with proof |
| Agencies/Startups | Either (based on budget + goals) | API if you want control; Meta Verified if you want speed |
Watch: How to Get the WhatsApp Blue Tick (2025 Guide)
This video walks you through the complete WhatsApp Blue Tick verification process, including API-based verification and Meta Verified subscription. It’s a great visual summary of what you’ll learn in this blog.
