Want to know how to rank on Google? You need the right content, a crawlable website, and real trust signals. Samir didn’t buy ads or learn to code; he followed a simple SEO plan that brought real people to his site. You can do the same.
Why Isn’t Your Website Getting Visitors?
Samir owns a bakery in a quiet town. His pies? Legendary. His website? A ghost town.
Sound familiar? Maybe you’re selling something great. Maybe you’ve poured hours into a blog or crafted a product you know people need. But you check your traffic, and it’s flat.
The problem isn’t you. It’s that most sites never get seen. Not because they’re bad, but because they’re missing a few key things Google looks for.
That’s what we’re going to fix. No jargon. No paid tools. Just simple steps anyone can follow.
Start with content. Always.
Think of content like the voice of your business. It’s how you explain what you do. It’s how people connect with you.
Don’t write to trick search engines. Write to help people.
Someone searching “how to fix cracked sourdough” doesn’t want a perfect essay. They want an answer. Fast.
So, give it to them.
Use simple words. Write like you speak. Answer one question per post if that’s easier.
Add your own experience. If you fixed your sourdough using steam, tell that story. Google loves original examples. So do readers.
Keep it fresh. Update posts. Remove what’s outdated. You don’t want someone landing on a guide from 2018 with broken links.
Use keywords naturally. If people search for “best home pie crust,” use that phrase. But don’t stuff it into every line. Google is smarter than that. Sprinkle it in the title, one header, and a few body paragraphs. Done.
Want to go deeper? Use Google’s People Also Ask to see what else people search for related to your topic. Add those questions as sections.
Make your website crawlable.
You can have amazing content, but if your site is messy, Google won’t find it.
Keep URLs simple. Instead of www.samirspies.com/page?id=9321 , use www.samirspies.com/cherry-pie.
Link your pages together. Mention blueberry pie on your apple pie page. That helps users navigate and keeps them on your site longer.
Use clear navigation. If it takes more than two clicks to reach your best page, it’s too buried.
Make it mobile-first. Most people search on their phones. If your site breaks or takes forever to load, people leave. So does Google.
Check your site speed using PageSpeed Insights. Compress large images. Avoid fancy scripts unless you really need them.
Use HTTPS. It tells users your site is secure. It’s also a ranking factor.
Add structure with code, even if you don’t code.
You don’t need to be a developer to do this part. Tools can help.
Use clear page titles. Each page should have a unique one. For example, “Samir’s Cherry Pie Recipe – Homemade Goodness.”
Add meta descriptions. These are the blurbs under your link on search pages. They should explain what the user will get.
Use headings to guide the reader. Start with an H1 that covers your main topic, keep it under 70 characters. Follow with an H2 that explains what it’s about, also under 70.
Use H3s for key points. If you need to break it down more, go with H4s. Keep it simple. Don’t get stuck trying to be perfect.
Add alt text to images. Describe what’s in them. This helps with accessibility and lets Google understand your content better.
Use schema markup. It’s like giving Google a cheat sheet. If your page is a recipe, let Google know. Use Google’s Rich Results Test.
If you use WordPress, install plugins like Yoast SEO or Rank Math. They make this step super easy.
Build trust over time.
Google pays attention to whether people trust you.
Show your face. Add a photo. Use your name. Tell people who you are. If you’re writing about baking, mention how long you’ve been doing it.
Collect reviews. Ask happy customers to leave feedback on your Google Business Profile.
Link to reputable sources. If you learned a tip from King Arthur Baking, say so. Link to their guide. That helps your credibility.
Use quotes, studies, or stats. Back-up claims. That’s part of building EEAT — Experience, Expertise, Authoritativeness, Trustworthiness.
You can learn more about EEAT from Google’s Search Quality Guidelines.
What the Google leak taught us (from the source)
In early 2024, a developer quietly shared thousands of internal Google documents. He wasn’t chasing fame or money. He simply believed users — like you — deserved to know the truth. That we’ve been misled.
