SmiloShine: How We Earned Trust with WhatsApp Green Tick Verification
At SmiloShine, we know trust is everything, especially when it comes to oral care. Customers want to feel confident that the products they’re using are safe, effective, and backed by a brand they can rely on. That’s why we set out to secure WhatsApp’s Green Tick verification—a small symbol with a big impact.
But, it didn’t happen right away.
The Challenge: Building Credibility After Rejection
We faced a tough situation. Our first attempt at getting verified was rejected. That hit hard. It made us realize we needed to take a closer look at how we were presenting ourselves and how we could show customers—and WhatsApp—that we were a brand they could trust.
It wasn’t just about getting the green tick. It was about earning back credibility and showing our customers that we’re in this for the long haul.
Our Approach: Taking Things Step by Step
Instead of giving up, we rolled up our sleeves and went back to the drawing board. Here’s how we tackled it, one step at a time:
Step 1: Auditing Our Digital Presence
We started by looking at our entire digital footprint. Were we communicating clearly? Were we showing customers the full value of our oral care products? While our foundation was solid, we saw areas where we could sharpen our message, especially around product safety and effectiveness.
Step 2: Collaborative Workshops to Refine Our Approach
Next, we held workshops to get everyone on the same page. We asked ourselves some important questions: What do our customers need to see from us? The answer was simple—transparency and trust.
We worked on improving our messaging, making sure our customers understood the quality and care behind every SmiloShine product. From our carefully tested ingredients to our customer success stories, we knew we had to communicate this better.
Step 3: Building a Strategic Plan
With our messaging refined, we built a strategic plan to address what led to the initial rejection. This included revamping our PR strategy to focus on customer testimonials, product certifications, and the safety testing behind every product we create.
We wanted our content to not only promote our brand but to build trust—both with our customers and with WhatsApp.
Step 4: Earning the Green Tick
After updating our strategy, we applied for the WhatsApp Green Tick again. This time, we were confident we’d done everything right. And guess what? We got it!
That little green checkmark gave our customers instant reassurance that they were dealing with a trusted, verified brand.
Step 5: Growing Engagement
But we didn’t stop there. We knew we had to build on this success. We used the Green Tick to boost our social media presence, sharing valuable content like oral care tips, behind-the-scenes product testing, and real-life customer reviews.
This helped us grow our Instagram followers to 1.7K and our Facebook followers to 1.2K. More importantly, it helped us connect with our customers on a deeper level.
The Results: Trust and Engagement Skyrocketed
The changes we made paid off big time. Here’s what happened:
- Green Tick Verification: This was a game-changer. Customers instantly recognized us as a verified, trustworthy brand.
- PR Success: One of our PR articles reached 56,00,756 views, helping us gain massive visibility and boosting our credibility.
- Social Media Growth: Our follower count on Instagram and Facebook grew steadily, and we saw more engagement from customers who were eager to learn more about our products.
What You Can Learn From Us
We’ve been through this process, and here’s what we’ve learned that might help you:
- Review Your Digital Presence
Take a good look at your website and social media. Are you clearly communicating your value? Make sure you’re showcasing the things that matter most to your customers—like safety, quality, and results. - Keep Trying for Verification
If you don’t get it the first time, don’t give up. Learn from the rejection, refine your approach, and try again. The Green Tick is worth it, and it builds instant trust. - Leverage PR for Trust
Don’t underestimate the power of customer stories and product certifications. Use them to tell a story that builds trust and credibility, both with your audience and with verification platforms like WhatsApp.
Ready to Build Trust and Grow? Let’s Do This Together!
We’ve been there, and know how to help you get where you need to be. Whether you’re looking to strengthen your credibility, boost engagement, or grow your online presence, we’re here for you.
