Storytelling for Brands: Free Infographics

Get Our Newsletter
Discover More:
Related Insights

Engage Your Audience with Visual Tales

25 Actionable Statistics on Why Narrative is the Most Powerful Tool in Marketing.

Marketing Storytelling: Free Infographics for Brands

The Unfair Advantage: Storytelling

The Science of Memory

Facts are 22 times more likely to be remembered if they are part of a story.
0 x

The Empathy Molecule

Character-driven stories consistently cause oxytocin synthesis, which promotes feelings of empathy and trust.

Syncing Brains

When listening to a story, the listener's brain activity begins to mirror the storyteller's. This is called neural coupling.

The Core of Your Message

92% of consumers want brands to make ads that feel like a story.

The Most Important Story You Tell

After the homepage, the 'About Us' page is the second most visited page on most company websites.

Building a Human Connection

65% of consumers say that brand stories help them feel a connection to the brand.

Standing Out in a Crowded Market

A compelling brand story can increase a product's perceived value by more than 20 times.
0 x

Story Increases Value

Narratives can make a product feel more valuable, with customers willing to pay up to 64% more.

The Impact on Conversions

Adding a customer story to a landing page can increase conversions by up to 34%.
0 %

Winning in the Boardroom

63% of people remember stories from a presentation, while only 5% remember statistics.

Storytelling in B2B Sales

B2B buyers are 50% more likely to buy from a brand that connects with them on an emotional, story-driven level.

Inspiring Action for Non-Profits

Reading a story about an identifiable individual can increase charitable donations by up to 56%.

The Most Believable Story

79% of people have watched a video testimonial to find out more about a company or product.
0 %

The Ultimate Storytelling Medium

Viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in text.

The Rise of Ephemeral Stories

62% of people say they have become more interested in a brand or product after seeing it in Stories.

Bringing Emails to Life

Including a story in an email marketing campaign can increase click-through rates by up to 300%.
0 %

Holding Attention in a Distracted World

A well-told story can hold an audience's attention for an average of 7 minutes, far longer than typical content.

Making Complex Ideas Simple

Stories help simplify complex information, making it 20 times easier for the brain to process.
0 x

The Future is Data Storytelling

Organizations that leverage data storytelling are 72% more likely to exceed their business goals.

Internal Storytelling

A strong internal brand story can improve employee engagement by up to 55%.

Getting 'Lost' in a Story

When a person experiences 'narrative transportation,' their beliefs and intentions can change to align with the story.

The Most Powerful Framework

The Hero's Journey is a narrative pattern found in over 50% of the most successful Hollywood movies.
0 %

The Other Half of Storytelling

Brands that actively practice 'story listening' (collecting and analyzing customer stories) are 62% more likely to have high customer satisfaction.

Building a Brand Mythology

Brands with a strong, well-defined mythology (like Apple or Nike) have a customer loyalty rate that is 40% higher than their competitors.
0 %

Painting a Picture with Words

Using sensory details in a story can increase the reader's emotional engagement by over 70%.

Visual Marketing Resources You’ll Actually Use

Skip the jargon and get straight to the good stuff. These infographics give you approachable, actionable marketing ideas you can put into practice, starting now.

Why do stories stick? Harvard Business Review on Storytelling explains the science behind storytelling and how you can use it to build stronger connections with your audience.


Spread the Word: Share Our Article!

Leave Your Comment

Are You Ready to Boost Your Marketing Strategy?

Discover how Intent Tale empowers your digital marketing venture with expert support.

Explore Our Blog Archive

Discover insightful articles and engaging topics that inspire and inform you.

Subscribe Today

Join now to unlock the insights you need to market smarter and achieve more.

We respectyour privacy.

Client Triumphs

Highlights of Our Client Success Stories

Boost Your Online Visibility.

Subscribe to our email list for regular updates, insights, and exclusive tips.

Your brand deserves to be known—let’s harness the possibility together.