Why Social Media Matters: Free Infographics

Intent Tale
July 5, 2025
2 min read
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Grow Your Brand on Social Visually

25 Actionable Infographics on the Power of Social Media for Business Growth in 2025.

Social Media Strategy: Free Infographics

An Unstoppable Force

On average, nearly 1 million new users joined social media every single day over the past year.

Where Attention is Spent

The average user spends 35% of their daily internet time on social media platforms.

The Modern Search Engine

54% of social media users use the platforms to research products before buying.

How New Brands Are Found

32% of internet users discover new brands through social media ads.

The New Support Channel

64% of people say they would rather message a business than call them.

Social Proof Builds Trust

81% of consumers say that a brand’s social media presence influences their purchasing decisions.

The Untapped Amplifier

Content shared by employees receives 8x more engagement than content shared by brand channels.

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Video Drives Interaction

Video posts on social media get at least 59% more engagement than other post types.

The Most Authentic Content

Consumers find User-Generated Content (UGC) 9.8x more impactful than influencer content when making a purchasing decision.

0 x

The Power of Ephemeral Content

Over 500 million accounts use Instagram Stories every single day.

Hashtags Boost Discoverability

Posts with at least one hashtag average 12.6% more engagement than those without.

Live Video Captures Attention

Users spend 3x longer watching live videos than pre-recorded ones.

Reaching Your Target Audience

Social media ads can reach an estimated 59% of the total global population.

The New Word-of-Mouth

49% of consumers depend on influencer recommendations to make purchase decisions.

Social Media's Role in Conversion

The average conversion rate from social media traffic is 1.1%.

Multiple Touchpoints Matter

It takes an average of 7-8 touchpoints with a brand before a lead will convert.

0 Touchpoints

Unlock Market Insights

59% of marketers use social listening to identify opportunities and pain points.

TikTok: The Discovery Engine

55% of TikTok users say the platform helps them discover new things.

Instagram for Brand Interaction

Instagram has an average engagement rate of 0.60%, significantly higher than Facebook's 0.13%.

Facebook for B2C Success

77% of B2C marketers have acquired a customer through Facebook.

AI is Transforming Social Media

By 2025, AI is expected to handle 95% of all customer interactions, including social media chats.

0 %

The Rise of Social Audio

The social audio market is expected to reach $20 billion by 2028.

The Appeal of 'In the Moment'

Brands post an average of 4-7 Stories per week on Instagram.

0 Stories/Week

From Followers to Community

76% of consumers want brands to contribute to and create communities.

Investment in Social is Growing

Social media advertising spend is projected to exceed $200 billion in 2024.

Marketing Visuals That Break It Down Simply

Tired of long reads? These social media infographics cut through the noise, giving you the essentials to help your marketing make sense and make an impact.

Branding: Build a brand that stands out.
Content Marketing: Create compelling content.
AI in Marketing: How AI fits in marketing today.
Digital Marketing: Digital marketing decoded.
Email Marketing: Emails people want to open.
Lead Generation: Get more and better leads.
Marketing Automation: Automate with a human touch.
Performance Marketing: Know your numbers, grow your results.
Small Business Digital Marketing: Marketing help for small business owners.
Storytelling: Stories that build connection.
WhatsApp Marketing: Engage customers via WhatsApp.

Sprout Social’s insights help you understand what works on social media platforms right now. From content ideas, infographics to engagement tips, it’s a handy resource.

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